Design & Photography
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Alley Theatre - Education Department Rebrand

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 The Alley Theatre’s Education department (publicly known as Alley Applied Theatre) consists of a large number of programs, and I was tasked with developing a new branding system that simplifies the department’s initiatives and ties them in visually with the overarching Alley Theatre brand. This system uses the triangle motif that is present in the overarching Alley brand (inspired by pieces of the theatre’s architecture) to form various active shapes to represent each program in its own unique way.

The Alley Theatre’s Education department (publicly known as Alley Applied Theatre) consists of a large number of programs, and I was tasked with developing a new branding system that simplifies the department’s initiatives and ties them in visually with the overarching Alley Theatre brand. This system uses the triangle motif that is present in the overarching Alley brand (inspired by pieces of the theatre’s architecture) to form various active shapes to represent each program in its own unique way.

Alley_Portfolio-33.jpg
Alley_Portfolio-35.jpg
Alley_Portfolio-34.jpg