Design & Photography
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Dreamgirls — TUTS 2017

Marketing campaign for the Theatre Under The Stars production of Dreamgirls. We sought to promote awareness and interested in the production by creating and unique brand identity that highlights the emotion and glamour of the story. We developed print ads as well as digital and social images. 

Art Direction and Design: Melissa Taylor

Photography: Os Galindo

Neon Sign Production: Neon Gallery

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 As a newly envisioned stage production that ran at Theatre Under The Stars in April of 2017,  Dreamgirls  the musical is a love letter to a time when the music of Motown reigned supreme. I designed the lettering for a  Dreamgirls  logo, and worked with The Neon Gallery to produce it into a neon sign that I then utilized in marketing collateral.

As a newly envisioned stage production that ran at Theatre Under The Stars in April of 2017, Dreamgirls the musical is a love letter to a time when the music of Motown reigned supreme. I designed the lettering for a Dreamgirls logo, and worked with The Neon Gallery to produce it into a neon sign that I then utilized in marketing collateral.

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 We produced a photoshoot with the lead cast, shot by photographer Os Galindo, and used the photography in "Motown"-era posters to promote the production.

We produced a photoshoot with the lead cast, shot by photographer Os Galindo, and used the photography in "Motown"-era posters to promote the production.

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 Once the production was on stage, we incorporated review quotes into production photography to continue promoting the production on digital channels. 

Once the production was on stage, we incorporated review quotes into production photography to continue promoting the production on digital channels. 

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