The Alley Theatre’s 2019-20 season lineup of plays consists of classics as well as contemporary works. The team found that nearly all of the plays are either based on classic novels, based on historical events, or touched on themes of social and political activism. The visual element that we use to tie all of these works together is torn paper — torn pieces of newsprint, letters, maps, activist posters, children’s drawings, etc. The design is first used in a subscription brochure that will be used to drive ticket sales and awareness of the shows, and it will later be used on additional print and digital pieces throughout the campaign.