Lemonada Media is a podcast network who’s mantra is to “turn lemons into lemonade”, with podcast topics ranging from politics and sports to family dynamics and addiction. I’ve been tasked with expanding upon their existing bright and bold brand aesthetic and applying it to their social media channels, including Instagram, Facebook and Twitter. With each episode release, I dive into the transcript and pinpoint the most engaging audio bites to apply to graphic quote images. These quotes, soundbites and images catch the attention of followers as they scroll through the social channels, leading them to take a listen.