Theatre Under The Stars' (TUTS) 50th Anniversary season campaign celebrates the history of the arts organization while looking forward to its future. I worked in collaboration with the TUTS marketing team to develop a "50th" logo mark, a representation of the Star Dome that is on the ceiling of the Hobby Center for the Performing Arts, where TUTS performances are held.
The colors gold and blue are used in the TUTS brand identity over the course of the organization's history. The logo mark represents the shining circle of stars within the Star Dome on the ceiling of the theatre, containing 50 stars to represent 50 years of the organization.
To promote the show titles of the season, I produced a photoshoot (and shot the photos) with actors posing as lead characters from each production. We then utilized this imagery in poster artwork.
This season campaign utilizes a cohesive visual identity across all of the titles (as opposed to individual show identities in previous seasons) to represent the fact that all shows are self–produced by TUTS, and that all of the shows are being developed by Houston-based, local artists.
Theatre Under The Stars 50th Season Announcement
I developed versions of a video to promote the season campaign on digital platforms, incorporating animation as well as video footage from the photoshoot.